Google has developed a new tool to be used when searching on Google webpages. When on the websites users are sent to answer simple questions made from the host company before they can continue on the site. It is advertised as an affordable option for companies to find out what their customers or consumers want. Google then organizes and analyzes the data. Google only charges between .10 cents and .50 cents for the responses.
If you were a business owner would you use Google's Customer Survey Tool to find out more about your consumers needs?
I have never heard of anything like this before but it seems to make a lot of sense. Unfortunately I have never encountered one of these surveys because I would be one to take it. My question is what incentive does the consumer get for filling out the survey? I do not believe a lot of people like waisting time doing surveys when there is no incentive for them to complete them accurately. $.10-$.50 seems relatively inexpensive for the data that could be really helpful.
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