I completely agree with what Lyndzi when she say that marketing courses can be extremely important even if you are not planning on going into marketing. Like she says marketing is all around us so because of this it doesn't hurt to know a little bit about it. The communication skills you learn in the marketing course are equally as important for any business person.
In response to the question Since so much useful information can be learned in a marketing course then do you think it should be a required class to take?" --I believe we have the perfect situation here at Keene State College. Marketing is a required course for at least Management majors but I would highly recommend it for any student who is looking for a little more knowledge about the World around them. With the multiple skills you can learn in a marketing course can be great skills for anyone regardless of his/her profession.
Friday, January 27, 2012
Thursday, January 26, 2012
People don't know what they want; they only know what they know
"People don't know what they want; they only know what they know."
I have heard this saying many times before and I've always agreed with it. There are so many products we have no clue about but if we did we would want them. The majority of consumers do not have the intillectual ability to forsee changes in industries and new technology in products. This is where marketing experts and engineers come in. It is impossible to know if one wants something if they do not know it exists. It is the job of the marketing team to convince someone that, although they may not even know exactly what the product is, the consumer needs it.
I think a great example of this saying and accompanied marketing strategy is the tablet industry. When Apple first introduced the iPad no one knew all the capabilities of it right away but by the way Apple marketed it's product made consumers drool over the possibilities. It was Apple's research and development team that told Apple executives what the next big thing would be. In turn the marketing team made sure that even if you didn't know exactly what it was, you still wanted it, and would pay substantially to have it.
Do you guys think companies completely influence are wants? Or do we already have an idea before we see an add?
I have heard this saying many times before and I've always agreed with it. There are so many products we have no clue about but if we did we would want them. The majority of consumers do not have the intillectual ability to forsee changes in industries and new technology in products. This is where marketing experts and engineers come in. It is impossible to know if one wants something if they do not know it exists. It is the job of the marketing team to convince someone that, although they may not even know exactly what the product is, the consumer needs it.
I think a great example of this saying and accompanied marketing strategy is the tablet industry. When Apple first introduced the iPad no one knew all the capabilities of it right away but by the way Apple marketed it's product made consumers drool over the possibilities. It was Apple's research and development team that told Apple executives what the next big thing would be. In turn the marketing team made sure that even if you didn't know exactly what it was, you still wanted it, and would pay substantially to have it.
Do you guys think companies completely influence are wants? Or do we already have an idea before we see an add?
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