Go Green, And Then Promote It

Consumers are becoming increasingly aware of companies and their practices. Now more than ever consumers are interested in how companies are effecting the environment. Although price is usually the deciding factor, eco-friendly companies are finding that by acting socially responsible and promoting it is actually helping sales.

According to smallbiztrends.com companies should promote whatever community programs or eco-friendly projects or practices that you may have. All eco-friendly activity should be recorded and promoted. No one thing is too small. If you change your company's lightbulbs to more eco-friendly florescent lightbulbs, let people know about it. Little things like this may be the deciding factor for consumers when it comes to the final decision on products or services. 

If you are a local small business, show that you spend the money earned through the business in the community. This helps out other local businesses which in turn may help yours in time. Small businesses should try and work together in order to attract consumers to the area.

Do you guys ever pay more for a product from a company that you know is eco-friendly even if it is more expensive than a product from a company that does not use eco-friendly practices?

In Response to Allison

What are your thoughts on this pay-as-you-go power? Do you think this product would actually work?


I think this is a very interesting concept that Sony has proposed. I have always thought of Sony is an innovative company that is also a marketing powerhouse. This idea however seems a little underdeveloped to me. I believe this could be a great way to charge for power in the future but I do not see enough people complaining with the power grid systems we have now. This would be an extreme undertaking, costing billions of dollars, to change our countries power grids. 

This is a good example of how demand pulls supply. If the demand for this type of "pay as you go" energy was in more demand it would probably already be developed, but since there is not a large demand for new sources of energy (for the most part we are content with the way we pay for our energy), companies simply have not put in the research and development money needed for a project such as this. However I applaud Sony's outside of the box thinking, and encourage them to continue.