NFL Draft and It's Marketing Power

This Thursday, 4/26/12, the 2012 NFL draft will be held in New York. This is the third year the NFL draft will start Thursday night in primetime. Prior to 2010 the draft started on Saturday's but once companies realized the marketing possibilities in a primetime spot, the NFL moved to Thursdays. The NFL draft will draw more viewers than the NHL Stanley Cup Playoffs, and the NBA regular season games. 

This year Budweiser, Verizon Wireless, and Electronic Arts will be front lining a strong marketing push. ESPN has broadcast the event since 1980 and it has developed in to a premier television event.The first hour's commercial time slots sold at a market premium. A record number of television viewers is expected this year. Who do you guys think will be targeted by commercials in the first hour time slot?

http://www.marketwatch.com/story/the-nfl-draft-flexes-its-marketing-muscles-2012-04-25 

In Response to Christine

The International Advertising Bureau reached a record online ad revenue in 2011.  Online ad revenue were $31 billion in 2011.  That is an increase of 22% over 2010 revenue of $26 billion.  I believe that is from the increase of internet use not only in the United States but also worldwide.  All over the world more and more people are using the internet for leisure and work.  

If you were a business owner would you look to advertise your business online?  What benefits do you see from online advertising?


If I were a business owner I would certainly at least entertain the idea of marketing online. If I could justify the costs of placing the add I would defiantly do it. There are more people on the internet than ever before and I believe it is a great tool to reach prospective customers. They key is figuring out what form of online advertisement works best for your company.

Lamborghini Expands Target Market

The exotic sports car manufacturer, Lamborghini, is expanding their target market. Earlier this month Lamborghini unveiled their new concept SUV! This is the first time Lamborghini is exploring automotive platforms other than exotic sports cars concepts. The new SUV will be called the Urus and you can expect to see it on the roads within five years as long as everything is improved. This is a huge leap for a relatively small company. It will be very interesting to see how it works and if similar companies like Ferrari follow suit with their own SUV concepts. Although there are no price specs available you can expect the Lamborghini SUV to cost at least 150,000+.

What do you guys think about Lamborghini expanding into an unknown target market? Do you think it will work or should they just stick to what they are good at?

In response to Christine

Recently Coca-Cola has come up with a new way to promote their products.  In Singapore one of their vending machines will give you a free bottle of Coca-Cola if you give the vending machine a hug.  This is defiantly a different and inventive way to get their product out to the consumers.
http://jazarah.net/the-coca-cola-hug-vending-machine/ 




Do you think that this type of advertisement will be successful?  Do you think the company will lose more money on this advertisement than gain money? Do you think they should place hugging vending machines for Coca-Cola in the United States?


Although interesting I do not understand this form of advertising. I guess it gets people talking about the product but how is Coca-Cola supposed to make a profit off this? I feel this form of advertising would be abused in the US and therefore would not be successful. Very creative and I'm sure the pros at Coke now more than I do when it comes to their product strategies but I just don't understand this one...