Amazon and "Old Media"

According to marketwatch.com J.P. Morgan believes Amazon.com still has growth potential in "physical media" business. This was a very interesting article. It explained that tools such as iTunes have made it so easy to digitally purchase media, there are less and less people buying "physical media". Physical media would be a CD in a CD case,a DVD, or Blueray Disc. 

Amazon.com may not be as successful in digital media but they have a leg up in physical media. With Amazon's huge client base they are able to offer a wider variety of products via internet than any other company is able to do. 

Personally I still believe Amazon is on the decline, so many forms of media now are streamed for example HBO GO.  People don't want to order something online and then wait a few days to receive it, they want it right away and streaming media is the way to go. 

In Response to Christine

Google has developed a new tool to be used when searching on Google webpages.  When on the websites users are sent to answer simple questions made from the host company before they can continue on the site.  It is advertised as an affordable option for companies to find out what their customers or consumers want.  Google then organizes and analyzes the data.  Google only charges between .10 cents and .50 cents for the responses.

If you were a business owner would you use Google's Customer Survey Tool to find out more about your consumers needs?


I have never heard of anything like this before but it seems to make a lot of sense. Unfortunately I have never encountered one of these surveys because I would be one to take it. My question is what incentive does the consumer get for filling out the survey? I do not believe a lot of people like waisting time doing surveys when there is no incentive for them to complete them accurately. $.10-$.50 seems relatively inexpensive for the data that could be really helpful.