In Response to Keera

Do you think marketing through texts is effective marketing?

Texts have become the way most people communicate throughout the day. They are short, easy to produce, and straight to the point. However marketers must be careful when approaching this topic.

I believe texts can be a good way for companies to promote products or sales but I do not believe companies should send these texts out blindly. I believe that companies should have to get costumers approval in order to send them promotional texts.

People do not want their text inboxes filled with junk mail like most of our emails are. Texts are more personal and therefor companies should establish a relationship with the costumer before they start texting.

The Case of John Smith

 Questions: Should John smith sell the names? (Be sure to answer the poll to the left of this post.) Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) and look at their Statement of Ethics. What in the Statement relates to John Smith's dilemma?


I do not believe John Smith should sell the names to the car dealerships. I believe this will be unethical because the costumers did not request to have their information sent to these companies. 

As Marketers, we must:

1. Do no harm. This means consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make.
2. Foster trust in the marketing system. This means striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design,pricing, communication, and delivery of distribution. 
3. Embrace ethical values. This means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency and citizenship. 
   
   
   In this case John Smith would go against this code of ethics. He would not be enhancing costumer confidence in the integrity of John Smiths marketing practices.