Walking Billboards

Recently I read an article on msnbc.com (http://www.msnbc.msn.com/id/21979076/ns/business-us_business/t/tattoo-ads-turn-people-walking-billboards/#.T14sMJjGK20) about how some companies are trying their hand at a new form of marketing; temporary tattoos. 

The popular value wine brand, Yellow Tail, recently sent out 600,000 temporary tattoos in an October issue of the New Yorker magazine in efforts to help brand awareness .A study done last year by the Pew Research Center shows that 36 percent of 18- to 25-year-olds have at least one tattoo, while an even higher 40 percent of 26- to 40-year-olds have at least one. This goes to show that tattoos are popular and fun. By providing consumers with a temporary tattoo shows the company is trendy and thinking outside of the box. 


I believe other companies should consider temporary tattoos as a form of marketing. Fruit Rollups have begun marketing temporary tounge tattoos with their products and I believe kids like to think they are older than they really are. Tempoarary tattoos may be a great way to reach a younger generation and get them to know your product. 


How do you guys feel about advertisers using temporary tattoos? Would you wear one?

In Response to Keera

Do you guys think LinkedIn is the next popular social networking kind of site? Why or why not?

I believe LinkedIn is a great site for working professionals, but will never reach the popularity of Facebook or Twitter. Personally I am not a LinkedIn user, but my Father is and I will most likely join the site in the near future. Although it may not be as trendy or flashy as Facebook or Twitter LinkedIn can be a really good professional tool.

LinkedIn is great at helping you stay connected with your professional contacts. I like to think of it as a high-tech rolodex. It can also be a great tool when looking for a new job, hopefully it can help me out in the near future. LinkedIn is a great business tool and is not going anywhere any time soon.