Thursday, February 9, 2012

Ford Threatens to Sue GM Over Super Bowl Ad

Ford and GM have been competitors for as long as they have been in existence. Both are American auto manufactures that payed millions of dollars to advertise during this past weeks Super Bowl. Now Ford is threatening to sue GM over a GM post-apocolyptic commercial that aired. In the commercial all the men who survived were owners of GM (Chevrolet) pickup trucks. In the end of the commercial they refer to their friend "Dave" who did not make it because he drives a Ford. 

Ford sent a letter to GM prior to the Super Bowl requesting that the ad not be aired due to false comments. GM refused to back down and and aired the ad during the first quarter of the game.

The Chevy Silverado is called the "most dependable, longest lasting full-size pickup truck on the market", according the GM's ad campaign. Fords F150 has been the highest selling full-size pickup truck for 35 years and was called 2011's best selling pickup again. 



Below I've posted a link to the commercial along with the article, do you think that GM was out of line calling out Ford in the ad, or do you think it is completely fair game? At what point does a statement like "most dependable, longest lasting full-size truck on the market" become false advertising?

http://www.youtube.com/watch?v=XxFYYP8040A

http://www.torquenews.com/1081/ford-threatens-sue-gm-over-super-bowl-ad
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2 comments:

  1. DanielleFebruary 9, 2012 at 5:24 PM

    I responded to your post

    ReplyDelete
  2. john CoughlinMarch 7, 2012 at 8:58 PM

    My opinion on this is that it is completely fair game. I wish that companies could bash each other way worse and specifically use names to do it. kind of like presidential candidates. Looking at it from a baseball players view, when i'm competing i talk so much trash because not only is it fun but it can hurt your opponent. I think this was very well thought out and i love it

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