The Geico Gecko

For as long as I can remember the Geico Gecko commercials have been some of my favorites on TV. "15 minutes could save you 15% or more on car insurance" has to be one of the most famous ad slogans of all time. The Geico Gecko first appeared in 1999 and has been in between our favorite programs ever sense. 

Warrant Buffet the owner of Geico's parent company, Berkshire Hathaway, once stated the Geico's advertising is so important to the company that he would suggest spending $2 Billion on advertising alone. This is a far cry from Geico's 2010 advertising expenses that were just a little above $745 Million.

How do you guys think a company could warrant spending $2 Billion on advertising alone? Would you focus that money elsewhere in the company?