Texts have become the way most people communicate throughout the day. They are short, easy to produce, and straight to the point. However marketers must be careful when approaching this topic.
I believe texts can be a good way for companies to promote products or sales but I do not believe companies should send these texts out blindly. I believe that companies should have to get costumers approval in order to send them promotional texts.
People do not want their text inboxes filled with junk mail like most of our emails are. Texts are more personal and therefor companies should establish a relationship with the costumer before they start texting.
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