The popular value wine brand, Yellow Tail, recently sent out 600,000 temporary tattoos in an October issue of the New Yorker magazine in efforts to help brand awareness .A study done last year by the Pew Research Center shows that 36 percent of 18- to 25-year-olds have at least one tattoo, while an even higher 40 percent of 26- to 40-year-olds have at least one. This goes to show that tattoos are popular and fun. By providing consumers with a temporary tattoo shows the company is trendy and thinking outside of the box.
I believe other companies should consider temporary tattoos as a form of marketing. Fruit Rollups have begun marketing temporary tounge tattoos with their products and I believe kids like to think they are older than they really are. Tempoarary tattoos may be a great way to reach a younger generation and get them to know your product.
How do you guys feel about advertisers using temporary tattoos? Would you wear one?
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