Amazon and "Old Media"

According to marketwatch.com J.P. Morgan believes Amazon.com still has growth potential in "physical media" business. This was a very interesting article. It explained that tools such as iTunes have made it so easy to digitally purchase media, there are less and less people buying "physical media". Physical media would be a CD in a CD case,a DVD, or Blueray Disc. 

Amazon.com may not be as successful in digital media but they have a leg up in physical media. With Amazon's huge client base they are able to offer a wider variety of products via internet than any other company is able to do. 

Personally I still believe Amazon is on the decline, so many forms of media now are streamed for example HBO GO.  People don't want to order something online and then wait a few days to receive it, they want it right away and streaming media is the way to go.