On the social network site LinkedIn they will have two new tools targeted updates and follower statistic's. This way a company can pick certain groups of people and send only them the messages. These messages would be based off of certain criteria such as job, geography, and job seniority. Some large U.S businesses have already started using these new features such as Microsoft, AT%T, and Dell.
Do you think these new tools are too invasive or do you think they could help out business's?
I do not believe these new tools are too invasive, if you don;t like them, don't sign up for the site. I can understand the frustration if these tools where hidden but the company has made it public knowledge that the use information tracking tools such as these. I think these kinds of tools help marketers reach their target market more effectively.
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