The International Advertising Bureau reached a record online ad revenue in 2011. Online ad revenue were $31 billion in 2011. That is an increase of 22% over 2010 revenue of $26 billion. I believe that is from the increase of internet use not only in the United States but also worldwide. All over the world more and more people are using the internet for leisure and work.
If you were a business owner would you look to advertise your business online? What benefits do you see from online advertising?
If I were a business owner I would certainly at least entertain the idea of marketing online. If I could justify the costs of placing the add I would defiantly do it. There are more people on the internet than ever before and I believe it is a great tool to reach prospective customers. They key is figuring out what form of online advertisement works best for your company.
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