NFL Draft and It's Marketing Power

This Thursday, 4/26/12, the 2012 NFL draft will be held in New York. This is the third year the NFL draft will start Thursday night in primetime. Prior to 2010 the draft started on Saturday's but once companies realized the marketing possibilities in a primetime spot, the NFL moved to Thursdays. The NFL draft will draw more viewers than the NHL Stanley Cup Playoffs, and the NBA regular season games. 

This year Budweiser, Verizon Wireless, and Electronic Arts will be front lining a strong marketing push. ESPN has broadcast the event since 1980 and it has developed in to a premier television event.The first hour's commercial time slots sold at a market premium. A record number of television viewers is expected this year. Who do you guys think will be targeted by commercials in the first hour time slot?

http://www.marketwatch.com/story/the-nfl-draft-flexes-its-marketing-muscles-2012-04-25