The exotic sports car manufacturer, Lamborghini, is expanding their target market. Earlier this month Lamborghini unveiled their new concept SUV! This is the first time Lamborghini is exploring automotive platforms other than exotic sports cars concepts. The new SUV will be called the Urus and you can expect to see it on the roads within five years as long as everything is improved. This is a huge leap for a relatively small company. It will be very interesting to see how it works and if similar companies like Ferrari follow suit with their own SUV concepts. Although there are no price specs available you can expect the Lamborghini SUV to cost at least 150,000+.
What do you guys think about Lamborghini expanding into an unknown target market? Do you think it will work or should they just stick to what they are good at?
I do not think that this will work. Lamborghini needs to tick with what they do best and not try to suit everyone's needs.
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